There are all kinds of refrigerator advertising magnets being sold on the market today, in all kinds of shapes and sizes. The best magnets are 30 mils thick, with the magnetic portion (usually black in color) taking up the majority of that weight (hopefully, 20 mils). They should be strong, but easy to lift off the refrigerator and reposition. They should also hold up to five sheets of paper. The most extreme type of this kind of refrigerator is the “power clip,” which is a strong magnet attached to the back of a clip that holds large amounts of papers. (The power clip is good for not only refrigerators, but file cabinets, where many an advertising refrigerator magnet goes.)

Refrigerator magnets are ridiculously inexpensive. For example, a business card-sized, squared-shaped refrigerator magnet typically runs for twenty cents per 1,000.

The most typical kind of refrigerator magnet is business card- or post card-sized, usually in a rectangle. There are even varieties of sizes of this type of magnet; some can be quite large. The simplest magnet is simply a business card with a magnet on the back.

There are as many shapes of refrigerator magnets as you could think of. If your business is dentistry, how about a tooth-shaped magnet? Or a van, truck, car, or bus for a transportation or delivery business. Or the shape of a certain building. You name it, it can be made. One magnet company lists the twenty most popular refrigerator magnet shapes. They are, in the following order: apples, band-aids, books, trucks, clothes hangers, delivery vans, dump trucks, foots, hearts, houses, light bulbs, mortar and pestles, ovals, pizzas, refrigerators, stop signs, telephones, vans, and washing machines.

A magnetic memo board with erasable marker is a unique kind of refrigerator magnet. One example I saw had a magnet both in the marker’s cap and eraser, which can be attached to the Board itself or to the refrigerator. The pad of paper on the board has rounded edges, and has a designated advertisement area printed in full color and a blank space for notes.

Related to the above is a magnetic memo holder. (Say that three times fast!) It has double the advertising value; a business can place its name and information on the memo board and on the memo paper. Sticky notes could even be used. Both the board and the paper can be cut to any specification.

Adhesive magnets allow a business to make their own magnets. They can buy a sheet of magnets, usually rectangular-shaped but unlimited sizes, with adhesive on the back. Simply peel the liner away from the backing, and apply it to your business card, photo, or label.